Survive to Thrive

The framework is designed as a high-level guide. It is a first iteration of a plan-on-a-page, to help organisations and leaders understand the key issues and define their strategic pathway to digitally rebooting their business for the COVID-19 economy.

We have grouped the COVID-19 related digital impacts and the actions we see organisations taking into two critical time spans:

• Survive. Short-term, tactical survival challenges in the left column.
• Thrive. Medium to long-term strategic growth challenges in the right column.

The impacts are grouped into four key headings within each column. These areas cover the transformation spectrum, from revenue generators at the top through to efficiency and cost saving drivers on the bottom. 

Each impact area is connected horizontally from the Survive column to the Thrive column.

This demonstrates how we expect organisations will transition between the two states over time.

We're having daily conversations with organisations that are struggling in this new environment, or have stopped altogether, not just to get started again, but to adapt and thrive. It is clear that, getting back to business as usual is simply not going to be enough.

The Digital Recovery Framework should be adapted to meet the unique needs of each organisation in dealing with COVID-19 business impact. From there, it must be fleshed out into a roadmap of activity to help turn each goal into reality and aid business recovery.