A woman writing up marketing data on a whiteboard

Marketing automation

Create a more human relationship with your customers through marketing automation.

Create a more human relationship with your customers through marketing automation.

Marketing automation solutions and CRM can help solve common issues marketers face. We can help resolve

  • Inconsistent and siloed data
  • Lack of visibility of reports and dashboards
  • Lack of real-time performance management
  • Sales collaboration issues
  • The need to spend too much time on operational duties rather than strategic initiatives
  • Humanise the way you communicate with your potential customers through timely interactions.

Customer behaviours and expectations have pushed analytics to become one of the fastest-growing disciplines in the marketing toolkit.

Marketing automation platforms and CRM can provide real-time insights. Use them to inform your customer experience, campaign performance, and business decisions.

Datacom delivers marketing technology solutions, operations, and content services suitable for your business today and into the future. Whether you need the thinking, the doing, or both, Datacom can deliver.

Drive sales and marketing engagement
Deep customer understanding
Analytics engine
Loyalty and retention
ROI (return on investment)
Timely
Light Blue tick icon
Drive sales and marketing engagement

Improve the marketing/sales relationship. Deliver prospect visibility and customer lifecycle management.

A digital funnel with a dollar sign
Drive sales and marketing engagement
Light Blue tick icon

Drive sales and marketing engagement

Improve the marketing/sales relationship. Deliver prospect visibility and customer lifecycle management.

Deep customer understanding

Deep customer understanding

Create detailed customer segmentation to deliver personalised and relevant messages and content. Build relationships by utilising a central marketing database for all data.

Analytics engine

Analytics engine

Understand what worked and where to improve in real-time. Test, measure, and optimise your marketing spend while proving the impact on revenue and growth. 

Loyalty and retention

Loyalty and retention

Inspire customer loyalty and build lasting relationships combining creative and data-driven methods to drive a deeper bond and profitability.

ROI (return on investment)

ROI (return on investment)

Maximise current investment by quantifying the value of your current marketing technology stack with innovative and integrated metrics.

Timely

Timely

Ensure timely interactions with your potential market through automated communications that mimic human-to-human interaction, 24/7, 365 days of the year.

Our expertise includes

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