Marketing automation

Meet changing customer expectations head-on with marketing automation.

Create a more human relationship with your customers through marketing automation.

Marketing automation solutions and CRM can help solve common issues marketers face. We can help resolve

Inconsistent and siloed data
Lack of visibility of reports and dashboards
Lack of real-time performance management
Sales collaboration issues
The need to spend too much time on operational duties rather than strategic initiatives
Humanise the way you communicate with your potential customers through timely interactions.

Customer behaviours and expectations have pushed analytics to become one of the fastest-growing disciplines in the marketing toolkit.

Marketing automation platforms and CRM can provide real-time insights. Use them to inform your customer experience, campaign performance, and business decisions.

Datacom delivers marketing technology solutions, operations, and content services suitable for your business today and into the future. Whether you need the thinking, the doing, or both, Datacom can deliver.

The automation of marketing isn’t a competitive advantage — any outfit with basic technology can do that. It’s knowing how and when to implement that’s the art. And that comes from understanding both marketing automation and your customers.

Greg Whitham

CX consulting director, Datacom

Deep customer understanding

Create detailed customer segmentation to deliver personalised and relevant messages and content. Build relationships by utilising a central marketing database for all data.

Analytics engine

Understand what worked and where to improve in real-time. Test, measure, and optimise your marketing spend while proving the impact on revenue and growth.

Employee experience

Create a collaborative, open, and engaged team by empowering them with the right tools. Increase productivity and remove process inefficiencies to drive campaigns that deliver results.

Drive sales and marketing engagement

Improve the marketing/sales relationship. Deliver prospect visibility and customer lifecycle management.

Loyalty and retention

Inspire customer loyalty and build lasting relationships combining creative and data-driven methods to drive a deeper bond and profitability.

ROI (return on investment)

Maximise current investment by quantifying the value of your current marketing technology stack with innovative and integrated metrics.

Timely

Ensure timely interactions with your potential market through automated communications that mimic human-to-human interaction, 24/7, 365 days of the year.

Our expertise includes

Services
Products

Customer relationship management (CRM)
Visualise, plan, execute, and manage your CRM solution to optimise your customer experience. Including strategy development, service implementation across business units, managed services and DevOps. Learn more

Consulting/advisory services
We partner with Adobe Campaign, Marketo, Microsoft Dynamics, Sitecore, and Salesforce. We use our expertise to provide a full suite of advisory services for marketing automation and CRM technologies.
Marketing automation enablement
Leverage your data to drive business value and ROI. This includes platform implementation, continuous improvement, marketing automation integrations, and migrations and consolidations.
Loyalty and customer retention
We create marketing loyalty programmes to deliver valuable experiences. No matter where you're at with your loyalty programme and customer engagement process we can help design, re-engage and improve.
Customer relationship management (CRM)
Visualise, plan, execute, and manage your CRM solution to optimise your customer experience. Including strategy development, service implementation across business units, managed services and DevOps.
Marketing technology integration
Integrate across your marketing technology stack. Including proprietary tool and market-specific integrations, cloud storage solutions for marketing data, process simplification and development.
Content services
Define your content governance strategy and manage your content as an asset. This includes content governance strategy, content migration planning, and content creation planning.

Adobe Campaign
A customisable, scalable, cross-channel marketing automation platform that can be integrated with.
Salesforce Marketing Cloud
A comprehensive set of solutions that enable marketing automation for both B2B (business to business) and B2C (business to customer).
Marketo
A comprehensive set of solutions that enable marketing automation for both B2B and B2C.
Sitecore MA
Sitecore Experience Platform (XP) includes integrated marketing automation functionality that relies on the tracking and segmentation capabilities of Experience Database (xDB).
Sitecore Content Hub
Content Hub lets you govern and manage the content lifecycle and every aspect of your marketing content with a single integrated solution.
AEM Assets (Adobe)
A digital asset management system that's an integral part of the AEM platform. It provides the ability to manage digital assets in a web-based repository.

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