The framework is designed as a high-level guide. It is a first iteration of a plan-on-a-page, to help organisations and leaders understand the key issues and define their strategic pathway to digitally rebooting their business for the COVID-19 economy.
We have grouped the COVID-19 related digital impacts and the actions we see organisations taking into two critical time spans:
- Survive. Short-term, tactical survival challenges in the left column.
- Thrive. Medium to long-term strategic growth challenges in the right column.
The impacts are grouped into four key headings within each column. These areas cover the transformation spectrum, from revenue generators at the top through to efficiency and cost saving drivers on the bottom.
Each impact area is connected horizontally from the Survive column to the Thrive column.
This demonstrates how we expect organisations will transition between the two states over time.