Data visualisation hero image

Data visualisation

Speed to insights for a competitive advantage.

Data visualisation: speed to insights for a competitive advantage.

Data visualisation is the art of presenting data in a way that's easy to understand. Good data visualisation and modern data-discovery tools can help place real-time insights into the hands of your decision makers.

Datacom can help you transform your data into insightful reports and dashboards. These will reveal trends and patterns hidden beneath the surface.

With our data platform, we can give our users a cohesive view of our data from multiple source systems, access a reporting platform which standardises our reports and provide users awareness over Nelson City Council's data assets.

JM
Jane McLeod
Manager, technology and customer experience, Nelson City Council

Identify trends faster

Data visualisation makes the complexities of data sets clear. When trends or patterns are easier to spot, data analysis becomes less complicated and people draw insights faster.

Interactive data discovery

Interactive data puts the user in the driver's seat. By using data-discovery tools they'll find trends that can help drive success and improvement.

Data democratisation

This is the ability for information to be accessible to the average end user. The goal is to enable non-specialists to gather and analyse data without needing technical help.

Business intelligence tech breadth

Specialist across a range of business intelligence technologies, including Power BI and Tableau.

Our expertise includes

Frequently asked questions

What is the best tool for data visualisation?

As with any tool selection in your data architecture, there isn’t a one-size-fits-all option. You can figure out how to choose the right data visualisation tools by considering these questions:

  • What type of questions are your users asking?
  • What's the skill level of your users?
  • What technical resources do you have access to?
  • How much data do you have and what condition is it in?
  • Is remote access via a browser / mobile device needed?

Isn’t data visualisation just flashy graphics? 

Flashy visualisations aren't always optimised to help people see what matters. The choice to use these rather than accurate data visualisations is problematic. Data provides a crucial foundation for an organisation's decision-making and how it operates. It lets an organisation characterise their operations in new ways and drive innovative discoveries.

What is a data story?

A data story accounts for how data changes over a period of time. It contains data points on time, location, volume, trend, significance, and proportion. It uses empathy, and it has a plot and a hero. It ends with a question and some options.