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Future-proof your brand for AI-native web

AI-enhanced website design and build

Designed to deliver fast, cost-effective and disruption-free website and portal modernisation for Australian businesses ready to thrive in an AI-first digital world.
introduction

Transform your legacy platforms into intelligent digital experiences.

Datacom’s AI-enhanced modernisation and website design services help organisations across Australia move from outdated websites and portals to secure, scalable, high-performing platforms. Whether you're in need of a Digital Experience Platform (DXP) to help manage, deliver, and personalise digital content across websites, mobile apps, and customer portals, upgrading a portal, rebuilding a customer-facing site, or migrating to a modern content management system (CMS), we offer flexible modernisation and build pathways with minimal disruption. These can be powered by advanced AI and agentic models, trusted website UX, UI and organic visibility expertise, or a tailored blend designed for your organisation’s unique requirements.

Every digital environment is different, and successful modernisation isn’t a one-size-fits-all journey. That’s why we take a pragmatic approach, combining AI-aligned content modelling with deep hands-on expertise, so you get a solution that matches your goals, your technology stack and your compliance needs.

We combine UX, automation, personalisation and deep technical capability to deliver modern web design and build solutions that support both traditional SEO and AEO (AI Engine Optimisation) and GEO (Generative Engine Optimisation). With strong structural foundations in place, your website is ready for today’s search engines and tomorrow’s AI-driven discovery.

how-we-help

Why choose Datacom for your experience modernisation in Australia?

Whether you're migrating one website or an entire ecosystem, we tailor our approach to meet your goals and deliver measurable results.

Benefits

  • Agentic delivery models

    Our agentic delivery processes can streamline content and component migration, helping reduce manual effort and accelerate timelines where it makes sense for your organisation.
  • Significant time and cost savings

    Reduce migration costs and reinvest in innovation, optimisation and continuous improvement. Automation and structured content processes support more efficient delivery over time.
  • Automated migration

    AI-powered tools handle content, form and data migration with precision, helping preserve your brand, content integrity and user experience—while reducing manual intervention.
  • Enhanced discoverability

    Analytics, SEO, AEO, GEO and large language model (LLM) visibility and personalisation tools integrated to help your new website perform from day one.

Our services

  • End-to-end agentic delivery process

  • Website strategy and experience planning

  • UX, visual design and content architecture

  • AI-assisted business analysis and discovery

  • SEO, AEO and performance audits

  • CMS and software development

  • Integration with analytics, personalisation and business platforms

  • Development accelerators and pre-built modules

  • Post-launch hypercare and enhancement packages

  • Digital asset management (DAM)

  • Digital Experience Platform (DXP)

Our expertise

Datacom delivers enterprise-grade website design and build services backed by a sovereign Australia-wide footprint and a specialised team of senior software engineers, designers and architects.

As a trusted local digital partner, Datacom combines human-centred UX design with elite tier-one certifications to build highly secure, AI-ready web experiences that integrate with your core business systems and comply with local data standards.

Our digital experience team brings deep expertise across:

Digital and customer data strategy

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Web, mobile and portal development

_______________

Ecommerce and self-service portals

_______________

Marketing automation and analytics

_______________

Work management and digital signage

Platforms

  • Adobe

    Adobe Experience Manager brings content, digital assets, and personalisation together to help teams deliver connected, enterprise-grade digital experiences. Explore our partnership
  • Contentful

    A leading headless CMS that lets teams manage structured content centrally and publish it anywhere. Its API-first architecture supports omnichannel experiences, fast development and flexible integration with modern digital platforms.
  • Drupal

    Drupal offers a scalable, open-source framework that supports complex content structures and provides strong flexibility for mid-market and enterprise websites.
  • Hubspot

    HubSpot’s CMS Hub combines website management with CRM, marketing, and automation tools, giving teams an easy way to personalise and optimise digital experiences.
  • Kentico

    Kentico is a modern content management and online marketing platform great for mid-market business. Kentico Cloud is for enterprise-level organisations.
  • Shopify

    Shopify powers modern e-commerce experiences with built-in checkout, inventory, and storefront tools, making it easy for businesses to launch and scale online.
  • Silverstripe

    An open-source CMS and framework we use to deliver websites and web applications. It's fully customisable but provides great functionality out-of-the-box. Suitable for businesses and government apps.
  • Sitecore

    Sitecore combines content management with personalisation and marketing automation, enabling tailored, data-driven digital experiences at scale.
  • Umbraco

    Umbraco provides a flexible .NET-based CMS with options for cloud, headless, or self-hosted deployments, ideal for organisations needing custom development and editorial ease.
  • Vercel

    Vercel provides a high-performance hosting and deployment platform optimised for modern front-end frameworks like Next.js. It enables fast builds, global edge delivery and seamless developer workflows for scalable, lightning-fast web experiences.
  • Payload CMS

    Payload CMS is a open-source, code-first headless content management system and full-stack application framework built for modern web developers.
  • Optimizely DXP

    Optimizely DXP (Digital Experience Platform) is a unified, cloud-hosted suite of tools that helps businesses build, manage, and optimise customer journeys across websites, mobile apps, and digital channels.
ai-enhanced-migration

AI-enhanced website and portal migration

Modernising your legacy websites or portals is no longer just a lift-and-shift exercise. Datacom’s AI-enhanced migration approach uses automation and structured content models to streamline the transition from older platforms to modern, scalable CMS and experience platforms.

Benefits include:

  • Faster migration of pages, content and components.

  • Cleaner information architecture and structured content models.

  • Improved content quality and consistency.

  • Better performance, accessibility and security.

  • Strong foundations for SEO, AEO and GEO

This approach reduces manual effort, minimises risk and prepares your digital experience for both search engines and emerging AI-driven discovery.

 

Find out whether your site is prepared for the AI agentic future ->

Two colleagues smiling while looking at a laptop, collaborating on digital projects.
modernise-with-ai

Article

What the AI era means for your marketing and web presence

As search becomes agent-led and zero-click impressions redefine visibility, brands must rethink how they structure content, platforms and strategy. In this new landscape, success depends not on clicks or design, but on being discoverable and readable by intelligent agents. Datacom’s Elias Billeh shares how AI-driven search is disrupting decades of marketing convention—and what organisations must do now to stay relevant.

A finger pointing to an AI search button on a screen
our-partners

Technology partners that power your future

We work with a trusted ecosystem of global technology leaders to deliver flexible, future-ready solutions tailored to your needs. These partnerships allow us to build and modernise platforms that are not only robust and scalable, but also deeply integrated with your business goals.

  • Shopify logo
  • Adobe logo
  • Contentful logo
  • Silverstripe logo
  • Sitecore logo
  • Vercel logo
  • Kentico logo
  • Hubspot logo

Reduce manual effort, minimise risk and prepare your digital experience for both search engines and emerging AI-driven discovery.

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Book a free website audit
Find out whether your site is prepared for the AI agentic future.
latest-insights

Latest insights

Male finger clicking AI search engine bar

What the AI era means for your marketing and web presence

AI is reshaping digital marketing and web visibility. Datacom’s Elias Billeh explains how agentic search, zero-click impressions and replatforming are redefining how brands stay seen in the AI era.
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How to put AI at the heart of business growth

AI is taking off now – not in five years’ time. Have you prepared your AI flight plan?
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Why every business needs an AI strategy

Datacom's Director of AI Lou Compagnone explains why every organisation needs an AI strategy – even if the timeline for AI adoption starts in the future.
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The revolutionary role AI is playing in app modernisation

Datacom is pioneering a radical shift in enterprise software modernisation by deploying autonomous AI engineering teams capable of rebuilding legacy systems at unprecedented speed and scale.
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Modernising apps, turbocharging new platforms with AI agents

Software development is undergoing a massive shake-up with the use of AI agents supporting faster, more cost-effective modernisation of legacy systems - and Datacom customers are eager to get started.
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FMA’s AI search makes guidance easier to find

AI-driven search is making it easier for New Zealanders to find financial regulation guidance on the Financial Markets Authority website.
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New AA app simplifies on road support, estimates trip costs

The New Zealand Automobile Association (AA) is reshaping how it interacts with members, customers and the wider public with its new mobile app.
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ProCare modernises member support with AI-ready platform

ProCare is modernising support for general practices, replacing a legacy CRM with a fast, flexible platform that reduces manual work, improves visibility and is a foundation for AI-enabled services
faqs

Frequently asked questions

Is my website fit for an agentic future?

Our free site audit helps you understand if your current platform is ready for AI agents, large language models (LLMs), and next-generation customer experiences. We evaluate content structure, performance, SEO, accessibility and data readiness.

How do I optimise my websites and content for LLMs?

We recommend structuring your site so AI agents and LLMs can easily read, interpret and act on your data. This includes areas like:

  • Clean semantic markup
  • Structured data schemas
  • Fast site performance
  • Secure and accessible content delivery

Our teams make sure your new platform is built with these optimisations baked in.

What platforms can sites modernisation work with?

Sites modernisation is platform-agnostic. It can migrate from any CMS into an AI-ready digital experience platform.

How do I know if sites modernisation is the right solution for my business?

Send us your website URL and we will provide a free, no-obligation report showing:

  • Current platform strengths and weaknesses
  • Gaps against modern AI-driven standards
  • Recommended for a future-ready platform that meets for your business objectives

How long does it take to modernise?

Using AI, automation, and our accelerator, we can deliver site modernisation up to 50% faster compared to traditional migrations. Timelines depend on site complexity, integrations and required features.

What is the cost to modernise?

Sites modernisation can reduce time and costs significantly compared to traditional migration approaches. Exact costs depend on:

  • Number of pages and templates
  • Integration requirements
  • Target platform and features

Get in touch and we will provide a tailored estimate once we have reviewed your site and requirements.

What’s next after sites modernisation?

Modernisation is only the first step. Our team supports you with:

Can I keep my existing design?

Yes, absolutely. You can choose to:

  • Retain your existing design while upgrading backend infrastructure
  • Refresh design elements alongside the modernisation
  • Adopt modern templates and components from our range of CMS Accelerators for a fresh start

Will my SEO, AEO and content rankings be impacted?

We use AI-assisted mapping to ensure:

  • Content is redirected correctly
  • Metadata is preserved and enhanced
  • Technical SEO is maintained or improved

This minimises ranking disruption and can often improve discoverability.

How do you handle large or complex sites?

Our accelerator supports:

  • Automated bulk content migration
  • Intelligent template mapping
  • Integration with enterprise systems (CRM, ERP, DAM, ecommerce)
  • Scalable delivery pipelines

This makes it suitable for large enterprises with multi-site ecosystems.

What’s the difference between sites modernisation and a traditional re-platforming project?

Traditional projects rely heavily on manual audits, mapping and rebuilds. Sites modernisation leverages AI automation, accelerators and reusable patterns to cut cost and delivery time while also improving accuracy.

What is AI-native web?

The AI-native web is the next stage of digital experience where websites are built so both people and AI systems like search-integrated AI and conversational tools, can easily understand, summarise and reuse your content.

It combines traditional SEO with AEO (AI Engine Optimisation) to make your site more machine-readable and future-ready.

How do I future-proof my brand for AI-native web?

Future-proofing means strengthening the foundations AI relies on: clear structure, strong metadata, accessible content and a modern CMS.

Datacom helps by improving your information architecture, applying schema, enhancing performance and aligning your content with both SEO and AEO so your brand stays discoverable as AI-driven search evolves.

How can AI enhance enterprise website and portal design?

AI transforms legacy websites and portals from information repositories into intelligent digital services. It enables conversational search, personalised experiences, AI-powered assistants, smarter content recommendations and automated content management. The result is faster task completion, improved customer satisfaction and greater operational efficiency. At Datacom, we combine AI with secure enterprise search, modern DXPs, AI-ready CMS and strong governance to deliver trusted, accurate digital experiences.

What's the best way to redesign a government or enterprise portal on a digital experience platform (DXP)?

Start with customer and citizen needs, not technology. Redesign key journeys, simplify content and information architecture, then implement a modern cloud DXP or CMS with reusable components, secure integrations and AI-powered search. Deliver iteratively, using analytics to continuously improve the experience. Our Datacom Accelerators help reduce delivery time and implementation risk.

For government and large enterprise, the redesign also needs to account for the operating environment behind the portal. Build in accessibility, security, privacy, identity and access management, content governance, auditability and integration with existing CRM, service, data and line-of-business systems from the outset. Establish clear ownership for content, platform decisions and service performance, then use shared standards, reusable patterns and approval workflows to support consistency across teams, regions and services.

A phased delivery approach is usually the most practical. Start with high-volume or high-friction journeys, prove the design and integration model, then expand the platform over time. This helps organisations improve the portal experience sooner while managing the complexity, compliance requirements and delivery risk of large-scale transformation.

 

Who should I trust to build AI-enhanced websites and portals in Australia?

Choose a partner with proven experience delivering enterprise digital platforms, deep AI expertise and strong security capability. They should combine strategy, design, engineering, cloud and managed services to deliver an end-to-end solution. Datacom has delivered large-scale digital platforms across government and enterprise using technologies including Adobe Experience Manager, Sitecore, SilverStripe, Umbraco, Optimizely, Payload and more. 

How do I migrate my existing site to an AI-ready digital experience platform?

An AI-ready migration starts with auditing and rationalising content, then restructuring it with strong metadata and reusable content models. From there, migrate to a cloud-native DXP or CMS, automate content migration where possible and optimise for AI discovery, search and accessibility. Datacom's AI migration accelerators reduce effort while improving quality and consistency.

What are the steps to design and build a secure customer portal?

Begin by defining customer journeys and security requirements. Design an accessible experience, implement secure identity and API integrations, protect data with modern security controls, then validate through testing before launch. Continuous monitoring and optimisation ensure the portal remains secure, resilient and delivers an excellent customer experience.

 

explore-more

Combine capabilities for improved customer experiences

  • Customer experience and service transformation

    Connect strategy, platforms, service and data to deliver AI-enhanced customer experiences and measurable business outcomes. Transform your CX
  • Customer experience strategy and design

    Define CX strategy, journeys and operating models grounded in real customer and employee needs. Shape your CX strategy
  • Digital experience and platforms

    Design, deliver and manage connected digital platforms across web, mobile and portals. Improve your platforms
  • Customer service and contact centre

    Design, modernise and run service operations with AI-enabled tools and connected support. Improve operations
  • Customer data and personalisation

    Bring together customer data, CRM and analytics to create more relevant experiences. Activate customer data
  • Experience and service design

    Design customer and employee experiences that are easier to use, deliver and improve. Improve experience design
  • CX innovation workshops and sprints

    Bring teams together to test ideas, redesign journeys and build momentum for change. Drive CX innovation
  • Customer research and insight

    Turn customer and employee insight into clearer decisions about journeys, service and data. Turn insight into action
  • Digital signage

    Turn screens into useful, connected customer and employee experiences. Smarter digital signage
  • Marketing automation and digital campaigns

    Coordinate campaigns, content and customer journeys with marketing automation and CRM. Enhance marketing ops
  • Mobile app and digital services development

    Build and modernise mobile apps and digital services that support customers and staff. Mobile app innovation
  • Content lifecycle management

    Manage content from brief to retirement across websites, portals, mobile and signage. Streamline content
  • CRM

    Connect CRM, service and digital channels to improve customer experience and operational visibility. Improve your CRM
  • AI foundations, governance and infrastructure

    Establish secure, AI-ready infrastructure and operating models for your workloads. AI-ready foundations
  • Advanced analytics

    Use analytics and machine learning to understand demand, performance and opportunities at scale. Unlock advanced analytics
  • Application modernisation

    Update legacy applications to improve security, scalability and long-term maintainability. Modernise your apps