We’ve seen the data estate of Australian and New Zealand organisations grow ten-fold in the last three years. That’s at pace with the rest of the world – it’s estimated that by 2025, 200+ zettabytes of data will be in cloud storage around the globe. 

It makes sense that cloud technologies will continue to evolve too, with research indicating that over 80% of organisations plan to operate across multiple cloud platforms within the next 12 months. That presents exciting opportunities for companies to drive innovation, enhance business intelligence, optimise processes, improve the customer experience, boost productivity and identify operational efficiencies. 

Despite those opportunities, 73% of data goes largely unused and most organisations severely underestimate just how much data they have and where it’s being stored. Couple that with a surge in cybersecurity threats, and the cost and complexity of managing your data securely increase exponentially.  

To help companies navigate this complexity, the experts at Datacom have pulled together some quick-fire insights into one easy-to-digest eBook. This will help your business prepare for future data growth while optimising spend – and keeping your data tightly secured.  

Trends impacting data storage and security

  • Ever-changing cybersecurity landscape

In the past few years, the speed at which your data can be compromised has increased ten-fold. A mass shift to working from home has also opened the floodgates for hackers looking to cause chaos. 

“Most security incidents happen because somebody let them in – not because the technology failed. There’s no point putting a lock on the door if no one uses it.” 
Karl Wright, Chief Information Security Officer

Therefore, preparing for a cyberattack is a when-not-if scenario. Our eBook, ‘Effective cloud protection: strategies for streamlining data growth and security’ covers the six phases of cybersecurity management. 

  • Managing the cost of data

Often, organisations lack visibility of what data is being created and stored, and whether it’s valuable to the business to pay for storing that data. The challenge is to not only predict data growth but also plan for it within existing budgets. There are two fundamental ways to curb exponentially rising data costs: pay less for storage or store less data.  

“It can be expensive to manage and retain data. The best way to keep a lid on your costs is to gain insights into your data, so you only keep what you need.”  
David Biggs, Senior Portfolio Manager for Data Protection

  • Simplified compliance, drive additional value

 Most of the time compliance is the reason for keeping data. But achieving compliance should only be a starting point – not the goal. Processes and tech to retain data cost-efficiently are important to your overall data management plan. From there, with the right backup platform, you can take advantage of data mining opportunities and provide added value to the business. 

  • Visibility across all cloud environments

The challenge with multi-cloud is getting the visibility you need to keep on top of costs and make good decisions about your storage and data protection approach. Our recommendation is to choose a data protection platform that allows you to back up data created on any cloud into a single system that spans all your environments. 

Shaping your data protection strategy future growth

For more in-depth expert insights and practical tips for managing exponential data growth, download Datacom’s Cloud Protect eBook.


This eBook has been created in partnership with Veritas.

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