A cluster of webpages floating and flying around

Future-proof your brand for AI-native web

AI-powered website design and build

Designed to deliver fast, cost-effective and disruption-free website and portal modernisation for New Zealand businesses ready to thrive in an AI-first digital world.
introduction

Transform your legacy platforms into intelligent digital experiences.

Datacom’s AI-powered modernisation and website design services help organisations across New Zealand move from outdated websites and portals to secure, scalable, high-performing platforms. Whether you're upgrading a portal, rebuilding a customer-facing site, or migrating to a modern content management system (CMS), we offer flexible modernisation and build pathways with minimal disruption. These can be powered by advanced AI and agentic models, trusted website UX, UI and organic visibility expertise, or a tailored blend designed for your organisation’s unique requirements.

Every digital environment is different, and successful modernisation isn’t a one-size-fits-all journey. That’s why we take a pragmatic approach, combining AI-aligned content modelling with deep hands-on expertise, so you get a solution that matches your goals, your technology stack and your compliance needs.

We combine UX, automation, personalisation and deep technical capability to deliver modern web design and build solutions that support both traditional SEO and AEO (AI Engine Optimisation). With strong structural foundations in place, your website is ready for today’s search engines and tomorrow’s AI-driven discovery.

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AI-powered website and portal migration

Modernising your legacy websites or portals is no longer just a lift-and-shift exercise. Datacom’s AI-powered migration approach uses automation and structured content models to streamline the transition from older platforms to modern, scalable CMS and experience platforms.

Benefits include:

  • Faster migration of pages, content and components.

  • Cleaner information architecture and structured content models.

  • Improved content quality and consistency.

  • Better performance, accessibility and security.

  • Strong foundations for SEO and AEO

This approach reduces manual effort, minimises risk and prepares your digital experience for both today’s search engines and emerging AI-driven discovery.

Two happy professionals woking with modernised applications on a laptop
Book a free website audit
Find out whether your site is prepared for the AI agentic future.
why-choose-us-

Why choose Datacom for your experience modernisation?

Whether you're migrating one website or an entire ecosystem, we tailor our approach to meet your goals and deliver measurable results.

Benefits

  • Agentic delivery models

    Our agentic delivery processes can streamline content and component migration, helping reduce manual effort and accelerate timelines where it makes sense for your organisation.
  • Significant time and cost savings

    Reduce migration costs and reinvest in innovation, optimisation and continuous improvement. Automation and structured content processes support more efficient delivery over time.
  • Automated migration

    AI-powered tools handle content, form and data migration with precision, helping preserve your brand, content integrity and user experience—while reducing manual intervention.
  • Enhanced discoverability

    Analytics, SEO, AEO and large language model (LLM) visibility and personalisation tools integrated to ensure your new website performs from day one.

Our services

  • End-to-end agentic delivery process

  • Website strategy and experience planning

  • UX, visual design and content architecture

  • AI-assisted business analysis and discovery

  • SEO, AEO and performance audits

  • CMS and software development

  • Integration with analytics, personalisation and business platforms

  • Development accelerators and pre-built modules

  • Post-launch hypercare and enhancement packages

  • Digital asset management (DAM)

Our expertise

Our 150-strong digital experience team brings deep expertise across:

Digital and customer data strategy

_______________

Web, mobile and portal development

_______________

Ecommerce and self-service portals

_______________

Marketing automation and analytics

_______________

Work management and digital signage

Platforms

  • Adobe

    Adobe Experience Manager brings content, digital assets, and personalisation together to help teams deliver connected, enterprise-grade digital experiences.
  • Contentful

    A leading headless CMS that lets teams manage structured content centrally and publish it anywhere. Its API-first architecture supports omnichannel experiences, fast development and flexible integration with modern digital platforms.
  • Drupal

    Drupal offers a scalable, open-source framework that supports complex content structures and provides strong flexibility for mid-market and enterprise websites.
  • Hubspot

    HubSpot’s CMS Hub combines website management with CRM, marketing, and automation tools, giving teams an easy way to personalise and optimise digital experiences.
  • Kentico

    Kentico is a modern content management and online marketing platform great for mid-market business. Kentico Cloud is for enterprise-level organisations.
  • Shopify

    Shopify powers modern e-commerce experiences with built-in checkout, inventory, and storefront tools, making it easy for businesses to launch and scale online.
  • Silverstripe

    An open-source CMS and framework we use to deliver websites and web applications. It's fully customisable but provides great functionality out-of-the-box. Suitable for businesses and government apps.
  • Sitecore

    Sitecore combines content management with personalisation and marketing automation, enabling tailored, data-driven digital experiences at scale.
  • Umbraco

    Umbraco provides a flexible .NET-based CMS with options for cloud, headless, or self-hosted deployments, ideal for organisations needing custom development and editorial ease.
  • Vercel

    Vercel provides a high-performance hosting and deployment platform optimised for modern front-end frameworks like Next.js. It enables fast builds, global edge delivery and seamless developer workflows for scalable, lightning-fast web experiences.

Article

What the AI era means for your marketing and web presence

As search becomes agent-led and zero-click impressions redefine visibility, brands must rethink how they structure content, platforms and strategy. In this new landscape, success depends not on clicks or design, but on being discoverable and readable by intelligent agents. Datacom’s Elias Billeh shares how AI-driven search is disrupting decades of marketing convention—and what organisations must do now to stay relevant.

A finger pointing to an AI search button on a screen
our-partners

Technology partners that power your future

We work with a trusted ecosystem of global technology leaders to deliver flexible, future-ready solutions tailored to your needs. These partnerships allow us to build and modernise platforms that are not only robust and scalable, but also deeply integrated with your business goals.

    Shopify logo Adobe logo Contentful logo Silverstripe logo Sitecore logo Vercel logo Kentico logo Hubspot logo
faqs

Frequently asked questions

Is my website fit for an agentic future?

Our free site audit helps you understand if your current platform is ready for AI agents, large language models (LLMs), and next-generation customer experiences. We evaluate content structure, performance, SEO, accessibility, and data readiness.

How do I optimise my websites and content for LLMs?

We recommend structuring your site so AI agents and LLMs can easily read, interpret, and act on your data. This includes areas like:

  • Clean semantic markup
  • Structured data schemas
  • Fast site performance
  • Secure and accessible content delivery

Our accelerators make sure your new platform is built with these optimisations baked in.

What platforms can sites modernisation work with?

Sites modernisation is platform-agnostic. It can migrate from any CMS into an AI-ready digital experience platform.

How do I know if sites modernisation is the right solution for my business?

Send us your website URL and we will provide a free, no-obligation report showing:

  • Current platform strengths and weaknesses
  • Gaps against modern AI-driven standards
  • Recommended for a future-ready platform that meets for your business objectives

How long does it take to modernise?

Using AI, automation, and our accelerator, we can deliver site modernisation up to 50% faster compared to traditional migrations. Timelines depend on site complexity, integrations and required features.

What is the cost to modernise?

Sites modernisation can reduce time and costs significantly compared to traditional migration approaches. Exact costs depend on:

  • Number of pages and templates
  • Integration requirements
  • Target platform and features

Get in touch and we will provide a tailored estimate once we have reviewed your site and requirements.

What’s next after sites modernisation?

Modernisation is only the first step. Our team supports you with:

  • Ongoing optimisation
  • New agentic and generative experiences
  • Security and performance monitoring
  • Continuous alignment with AI agent-first standards

Can I keep my existing design?

Yes, absolutely. You can choose to:

  • Retain your existing design while upgrading backend infrastructure
  • Refresh design elements alongside the modernisation
  • Adopt modern templates and components from our range of CMS Accelerators for a fresh start

Will my SEO, AEO and content rankings be impacted?

We use AI-assisted mapping to ensure:

  • Content is redirected correctly
  • Metadata is preserved and enhanced
  • Technical SEO is maintained or improved

This minimises ranking disruption and can often improve discoverability.

How do you handle large or complex sites?

Our accelerator supports:

  • Automated bulk content migration
  • Intelligent template mapping
  • Integration with enterprise systems (CRM, ERP, DAM, ecommerce)
  • Scalable delivery pipelines

This makes it suitable for large enterprises with multi-site ecosystems.

What’s the difference between sites modernisation and a traditional re-platforming project?

Traditional projects rely heavily on manual audits, mapping and rebuilds. Sites modernisation leverages AI automation, accelerators and reusable patterns to cut cost and delivery time while also improving accuracy.

What is AI-native web?

The AI-native web is the next stage of digital experience where websites are built so both people and AI systems like search-integrated AI and conversational tools, can easily understand, summarise and reuse your content.

It combines traditional SEO with AEO (AI Engine Optimisation) to make your site more machine-readable and future-ready.

How do I future-proof my brand for AI-native web?

Future-proofing means strengthening the foundations AI relies on: clear structure, strong metadata, accessible content and a modern CMS.

Datacom helps by improving your information architecture, applying schema, enhancing performance and aligning your content with both SEO and AEO so your brand stays discoverable as AI-driven search evolves.

Explore related capabilities

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  • Application management

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  • Software projects

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  • Integration

    Integrate anything, any time, anywhere. Create lasting competitive advantage. Learn more
  • Payment gateway

    Datacom gives your business secure payment innovation and reliable processing services. Let your customers pay however they choose. Learn more