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Connect with your customers and employees in a new and innovative way. Datacom's cloud digital signage solutions are built for enhancing customer engagement, offering an innovative platform that supports your business growth. But most of all, you present your customers with an amazing experience.
We have the expertise and know-how to help you deliver great, value-driven customer experiences while ensuring you have the robust strategy and ongoing operations in place to make your digital signage programme successful.
We are renowned in the market for our breadth of digital services and solutions, as well as for our high level of expertise. Our team of researchers, strategists, designers (customer experience, user experience and user interface), developers, data scientists, technologists, agile/project leaders and business consultants have extensive knowledge that is proven by experience. We also have strong partnerships with industry-leading companies, including Scala, Intuiface, Adobe, Navori Labs and Broadsign.
Whether you need digital signage as a service, small implementations, or large digital signage deployments, we help define your business needs and customer goals to deliver the hardware, software, metrics and operations for your success.
Update, measure, and improve your communications across many properties. We can help with solutions for wayfinding, community or campus notices, retail deals, security, and more.
Update, measure, and improve your communications across many properties. We can help with solutions for wayfinding, community or campus notices, retail deals, security, and more.
We work with you to deliver projects of all sizes. We can assist with strategy, digital signage business case development, hardware and software, project management, and digital signage content design and production.
Develop the data strategy and metrics behind your cloud digital signage system. Master the process of continuous refinement to achieve your strategic communication goals.
Within brick-and-mortar businesses, allow shoppers to self-serve by providing them with the information they need to feel comfortable making a purchase using digital signage system – all without relying on employee interaction.
Digital signage refers to the technology, display screens, and content management system that delivers images, video, streaming media, and information.
The display screen is where the user sees your content. It's made up of LCD/LED screens and projection.
Screens, media players, network components, structure, and mounts that relate to the physical hardware needed to make a digital signage solution work.
Digital signage software lets you plan, create, and schedule content. There are four categories:
The player plays media on the display screens. Players can report on:
And deliver:
Digital signage engages customers with dynamic, eye-catching displays that deliver targeted content in real time. Businesses can benefit from higher sales, improved brand visibility, reduced printing costs, and the ability to instantly update messaging at single or multiple locations from anywhere.
Digital signage delivers dynamic visuals and interactive features, capturing up to 400% more views than static signs. Unlike traditional signage, it allows for instant updates, flexible scheduling, data-driven content, and sustainable, long-term cost savings, making it ideal for businesses seeking enhanced customer engagement and operational agility.
Look for a cloud-based content management system, remote scheduling, support for various media types, robust security, data integrations, commercial-grade hardware, multi-screen and orientation support, and real-time analytics. Flexible compatibility with existing software and hardware supports scalability and deployment.
Effective digital signage integration involves mapping screens to key customer touchpoints, repurposing branded assets from other channels, and using data-driven targeting for personalised content. Combining in-store digital screens with broader campaigns, analytics, and unified reporting delivers consistent messaging and measurable ROI across physical and digital touchpoints.
