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New Zealand customers expect digital experiences that are simple, consistent and easy to use. Datacom helps organisations design, build and manage digital platforms that make it easier to find information and complete tasks.
We bring together strategy, content, data, personalisation, marketing, search and analytics so your digital experience platform (DXP) is more than a content management system (CMS) — it becomes a practical, scalable and AI‑ready engine for data‑led customer experience.
Digital experience platforms (DXP) go beyond traditional content management systems (CMS) by combining content, customer data, personalisation, marketing and analytics to deliver experiences across channels. Where a CMS focuses on managing web content, a DXP acts as a broader digital customer experience platform that connects content, users and technologies across websites, portals, apps and other touchpoints. We help New Zealand organisations design and deliver the right digital platforms and architecture.
Selecting, implementing or modernising DXP capabilities so content, personalisation, marketing and analytics work together as one platform.
Designing and building sites, portals and apps that fit into the DXP rather than sit as isolated projects.
Extending the platform into physical spaces, using digital signage and customer-facing displays to keep journeys consistent across branches, venues and campuses.
Connecting DXP with marketing automation and digital campaigns so journeys, content and data-led customer experience run from a unified stack rather than separate tools.
Designing and building mobile apps and digital services that integrate with your digital experience platform, CRM and data layers to support customers and staff on the move.
Defining how CMS, CRM, CDP, commerce, search and analytics connect, with APIs and integration patterns that support omnichannel journeys.
Operating and optimising platforms over time, so they stay secure, current and aligned to experience and marketing goals.
As customers use both search engines and large language model (LLM)-driven experiences to find information, search and discovery become critical to customer experience. We help New Zealand organisations design AI-enhanced search and product discovery so customers can find answers quickly on-site, and we structure content so intelligent search and LLMs can understand, index and surface it more accurately.
Continually tuning search results, faceting, synonyms and answer experiences based on customer behaviour and intent.
Designing information architecture, taxonomy, metadata and tagging so content is structured for both humans and machines.
Continually tuning search results, faceting, synonyms and answer experiences based on customer behaviour and intent.
Helping people get a quick, reliable answer to a question without hunting through pages by providing a short, human‑readable summary and links to the underlying content.
Provides answers that are both helpful and grounded in real information by combining content from approved sources (documents, knowledge bases, product pages) with generative models.
Content and engagement capability turns platforms into experiences. Digital experience platform marketing is most effective when content, workflows and campaigns are coordinated across channels and integrated with customer relationship management (CRM), customer data platform (CDP) and analytics. We help organisations build content and engagement models that support data-led customer experience.
Designing content structures, templates, workflows and governance so teams can publish safely and quickly across sites, portals and apps.
Connecting content and messaging across web, mobile, email and in-app channels so campaigns and journeys feel consistent.
Using marketing and personalisation tools alongside marketing automation and CRM journeys so campaigns, journeys and service updates are delivered from a unified platform.
Strong digital platforms need strong experience design. We treat UX and interaction design as part of the platform strategy, not an afterthought. Digital experience design focuses on how people move through journeys across web, retail/in-store, mobile and portals and how those journeys connect with customer service, data and marketing.
Defining the role of digital channels in your customer and employee journeys, and the outcomes your digital experience platform should deliver.
Designing interfaces that make tasks clear, content easy to understand and journeys intuitive – backed by user research and accessibility principles.
Mapping key customer journeys and aligning digital interactions, microcopy and flows so journeys feel coherent from start to finish.
Effective digital experiences start with understanding how people interact with your organisation.
We help you:
Define the role of digital platforms in the customer journey
Design digital experiences across web, mobile and portals
Shape user experience (UX) and service interactions
Align digital platforms with customer experience strategy
This ensures digital platforms are built around real needs, not just technology choices.
Digital platforms need to work together to support consistent customer experiences.
Datacom helps you:
Connect platforms, content and services across touchpoints
Design for omnichannel engagement across digital interactions
Integrate CRM, service and data systems
This creates a digital ecosystem where experiences are more connected, consistent and easier to manage.
AI plays an increasing role in how customers find information and complete tasks.
We help organisations apply AI across digital platforms, including:
AI-enhanced search and content discovery
Personalised content and recommendations
Automated workflows and content management
Insights into behaviour and interaction performance
Digital platforms need to adapt as customer needs and business priorities change.
We support:
Platform delivery, optimisation and ongoing management
Content structure and governance
Continuous improvement based on usage and performance data
This helps ensure digital platforms remain relevant, effective and aligned with your business goals.
We work with a trusted ecosystem of global technology leaders to deliver flexible, future-ready solutions tailored to your needs. These partnerships allow us to build and modernise platforms that are not only robust and scalable, but also deeply integrated with your business goals.
We improve discoverability by structuring content, fixing information architecture and adding clear metadata and tagging. That helps both search engines and conversational agents understand the topic, context and relationships between pages. We focus on the content and technical signals that matter to AI and search – headings, schema, links, taxonomy and canonical patterns – so LLM-driven discovery can find and explain the right answers without requiring a full platform rebuild.
Not necessarily. Many gains come from better content, IA, integrations and targeted modernisation. We assess whether incremental changes, platform configuration, edge services or a phased migration best balance cost, risk and outcomes. In some cases, evolving an existing CMS with integrations and experience tools is enough; in others, moving to a DXP over time provides stronger digital customer experience platform capabilities.
We recommend platforms based on channel role, integration needs, governance, operating model and total cost to run – not feature lists alone. Our approach maps business outcomes and customer experience ambitions to platform capability, then evaluates how well each option handles content, data, personalisation, analytics and integration. This helps you choose a platform that is easier to operate, scale and evolve, and reduces vendor risk by emphasising openness, interoperability and support.
We design integration patterns that move content and customer signals between your site, CRM, CDP and analytics, so personalisation and routing use reliable, timely data. That includes APIs, event streams, data mapping and governance, ensuring that customer profiles, consent and behaviour can inform content, journeys and next-best-action decisions within the DXP and related customer experience tools.
Some improvements appear in weeks. Quick wins typically include fixing high-value pages’ content and metadata, improving on-site search, clarifying navigation, adding or improving a knowledge hub and small UX fixes that increase task completion. Larger platform or integration work – such as moving from CMS to DXP or connecting CRM and CDP – takes longer but is phased so you get early benefits while the larger change is underway.
A CMS manages website content: creating, publishing and updating pages and assets. A digital experience platform (DXP) is broader – it combines CMS capabilities with customer data, personalisation, marketing automation, analytics and integration tools to manage complete digital experiences across channels. In practice, a DXP becomes the digital customer experience platform that unifies content, customer data, journeys and measurement, while a CMS remains one component focused on content.
