Customer research

Qualify opinion through customer research.

Customer research

Qualify opinion through customer research.

We seek to inform and validate our thinking with appropriate customer research. Without research, an idea, innovation, or potential solution runs the risk of being only speculation or opinion. We work across three core disciplines to validate your concepts:

Quantitative research
Qualitative research
Ethnographic research.

Datacom's customer research is critical in ensuring our work is suited to the market. We seek to understand and interpret the mind of the customer. Once you understand customer needs, you can improve and provide a product or service to meet them.

Customer innovation without customer research to validate it is like firing an arrow without aiming and still hoping to hit the bullseye.

Greg Whitham

CX consulting director, Datacom Advisory

Strength in numbers

Get a strong indication of existing customer demand and behaviour by interpreting large amounts of data.

Deep customer insight

Find where opportunity lies in your products and services through one-to-one interviews with your customers. Create clear differentiation in the market.

Customer understanding

Fully understand your customer in context to the environment they'll be in while engaging with your product or service.

Powerful strategy and ideas

Get a clear view of your customers and their behaviour to build great strategy and ideas.

Our expertise includes

Services

Quantitative research
We use data from both first- and third-party sources to understand the customer through their historical interactions and reactions to prior events and platforms.
Qualitative research
Datacom seeks to better understand the motivations of customers through one-to-one and workgroup-based interviews and questionnaires.
Ethnographic research
Through passive observation, we help you to understand your customer in context to the environment they'd be in while engaging with your product or service.
CX consultancy
We have the consultants to help guide you to what you need, whether it’s for research, UX, ideation, or technology.

Discover more

Customer centricity alone won’t save you Organisations want to be more 'customer-centric'. But as even the greatest customer-centric exemplars discovered, this alone is not enough. Discover why customer centricity alone won’t save you. Greg Whitham